Vantage (stand F50) anticipates that the need for traceable, clean, ingredients with a positive and sustainable economic and ecological impact, will continue to grow rapidly. The need for increased traceability also resonates with the overall natural transformation that the beauty industry has faced during the past decade. In 2022, consumers use a large data set to balance ingredient safety, environmental concerns and societal impact when picking a new brand.

To address these needs, Vantage will introduce a new formulation platform focused on providing formulators with a broad combination of highly traceable, sustainable and deeply impactful ingredients that will prove highly relevant for conscious consumers.

SenseID conscious beauty formulation platform stimulates skin intelligence. According to Vantage, beauty is a sensorial journey that involves all senses – and the sense of touch is at the heart of this cosmetic experience. Because perception of a product’s efficacy is heavily driven by the senses, the feel of a cream, from pick up to application and after-feel, generates attraction and conveys a sense of activity that consumers associate with performance. Ultimately, this sensorial experience is the key to building brand loyalty. Vantage has pioneered the use of jojoba oil in beauty with substantiated clinical efficacy data and complete traceability, From Farms to Formulations.

New SenseID is a formulation architecture that harnesses the sensorial impact of jojoba derivatives. These derivatives are expertly formulated together to trigger skin intelligence and convey specific sensorial cues that are connected to skin benefits. This comprehensive architecture with unparalleled performance, combined with Vantage's expertise in traceability provides formulators with ethical solutions for an elevated beauty experience. The platform provides:
• Unparalleled performance in formulation
• Sensory activated formulations
• Traceable & ethical
• Clean beauty ready

Liponate Jojoba NatFilm (INCI: Hydrolyzed Jojoba Esters (and) Jojoba Esters (and) Water/Aqua)
Liponate Jojoba NatFilm is the latest addition to the jojoba-derived portfolio of Vantage that leverages the comprehensive clinical studies done on jojoba oil. COSMOS certified, and with a Natural Origin Index of 100%, this ingredient was designed to facilitate the incorporation of moisturizing jojoba esters into water-based formulations. Upon application, Liponate Jojoba NatFilm glides effortlessly and acts as a second skin that helps restore skin and hair hydration levels. Like every jojoba derivative offered by Vantage, Liponate Jojoba NatFilm is 100% traceable from Farms to Formulations and addresses the growing need for transparent and ethical sourcing.

Panalane L-2E (INCI: Hydrogenated Polyisobutene)
Panalane L-2E is the newest addition to the Panalane hydrogenated polyisobutene range, a line of versatile cosmetic high-purity emollients broadly used in a wide variety of personal care products and developed by Ineos Oligomers. Panalane L-2E is the lightest and most volatile emollient of the range and designed to address the growing need for a high-performance alternative to volatile silicones in cosmetic formulations. It is used in face care to achieve a smooth glide and reduce the greasy feeling typically associated with oils and traditional ester emollients, followed by a dry and comfortable after-feel. Panalane L-2E demonstrates the same perfect stability that has contributed to the global success of the Panalane® range. It is an excellent ingredient for low-pH formulations (anti- acne, exfoliating care), high-temperature/hot-pour formulations (balms, blushes, lipsticks) or formulations with oxidative compounds (anti-acne).

More info: Vantage Specialty Ingredients, Inc.; Website: www.vantagegrp.com